Sanitation and hygiene are the most vital aspects of baby care and shampoos and conditioners are inherent constituents of baby care. As babies are fragile and delicate, hygiene and sanitation products of adults are not recommended to be used on babies. Nowadays, parents have become very cautious about the brands of baby shampoos and conditioners, owing to the mounting awareness about the hygiene of babies.
Owing to this reason, parents are now preferring to use toxin and paraben-free baby shampoo and conditioners.
Moreover, the accelerating urbanization rate in populous countries, such as India and China, will steer the baby shampoo and conditioners market growth in the forthcoming years. Increasing urbanization rate in such countries has encouraged parents to amplify their focus on the nurture of their child, owing to which, they have surged their expenditure on baby care products. Additionally, the declining global infant mortality rate will also augment the use of baby shampoos and conditioners in the upcoming years. According to the World
Bank, the global infant mortality rate has declined from 64.5 in 1960 to 28.2 in 2019.
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According to PS Intelligence, Europe dominated the baby shampoo and conditioners market in the preceding years. Asia-Pacific (APAC) has also emerged as a major procurer of baby shampoos and conditioners in recent years. This can be primarily owed to the booming population and increasing fertility rate of women in China and India. For instance, the World Bank states that the fertility rate of China and India stood at 1.7 and 2.2, respectively, in 2019. Furthermore, the World Economic Forum (WEF) forecasts that the population of India will surpass 1.6 billion by 2060.
Therefore, the surging awareness among parents about baby hygiene and sanitation and the booming population will amplify the use of baby shampoos and conditioners in the foreseeable future. Moreover, the declining infant mortality rate, owing to the improving healthcare infrastructure, will also propel the consumption of such baby care products in the forthcoming years.