Ecommerce web development has been increasingly gaining momentum for the past few years due to the range of benefits it offers. As a result, several website development platforms have come into existence. Magento, being one of the most evolving platforms with high-level features, is considered ideal for web developers and online marketers. Further, Magento ecommerce development continues to improve its functions to provide better performance and stay at par with the market standards.
What is Magento?
Magento is an open-source e-commerce platform that supports businesses to enhance their online stores at a competitive price. It allows complete flexibility and gives control to the online marketers in regards to the look, content, and functionality of their online stores. It offers a host of e-commerce development services including development, design, hosting, testing, customization, support, and maintenance. Magento is a one-stop solution for both B2B and B2C industries. It offers powerful e-marketing, search engine optimization, catalog-management tools, and several customizable options that make it a preferable choice for e-commerce development. Some of the benefits of using Magento are:
- Magento is an open-source technology that offers flexible, scalable e-commerce solutions.
- It’s easy to install.
- It lets you add new layouts and plug-ins into Magento websites.
- It allows customized checkouts, shopping carts, and product catalog.
- Magento provides more than 50 payment gateways.
In this blog post, we’ll learn about the latest Magento ecommerce development trends to follow in 2020 and enrich the user performance of your online store.
Magento Ecommerce Development Trends
AI and Chatbots
Artificial intelligence and chatbots are gaining traction because it helps e-commerce based businesses in delivering top-class customer satisfaction. AI allows businesses to explicitly study customer behavior concerning buying intents, product browsing, and purchasing tendency. As a result, they are able to deliver a better-personalized shopping experience to their customers. Chatbots are the little pop-up dialogue boxes that appear on the website’s bottom right side of the screen asking to chat. It is another great initiative for customer satisfaction. Besides, it reduces the cost of hosting customer care executives round the clock.
Personalized Shopping Experience
With the growing number of eCommerce sites, the market is becoming highly competitive. Therefore, it has become necessary for businesses to create unique, creative, and more personalized solutions for their target customers. Magento allows you to track, monitor, and then send emails and push notifications to your customers based on their shopping trends. Further, you can create specific coupons and discounts to attract more customers.
Increased Organic Searches
Once you set up your website, the next important job is to drive organic traffic to your site. It will help to rank your website higher in the search engines. Magento, being a user-centric, robust, high-performing platform, enables most of the essential SEO parameters. With Magento’s smart search feature, Searchanise, customers will be able to find any Magento website easily. Besides, with this upselling tool, Magento e-commerce businesses will be able to increase their conversion rates by boosting their overall user experience.
Material Design in Magento
Introduced by Google in 2014, Material Design, also called Quantum Paper, is a language for designing. It enables you to enhance your user experience by using various themes and layouts. It uses layouts based on grid design patterns, animations, padding, reactive transitions, and strong design effects like shadows and lighting. With Magento, you can devise your e-commerce website using material design and give it a clean, sleek look. Further, you can enrich the visual appeal of your e-commerce store to attract more customers.
Push notifications can exponentially boost the sales of an e-commerce company. Its primary intent is to hold on to the existing customers. Magento facilitates the feature of tailor-made push notifications for your online visitors. With the help of this feature, you can analyze your customers’ buying patterns and send personalized notifications accordingly. Furthermore, Magento 2 enables you to send web push notifications to communicate with your customers even after they close your website. The customers can see the message whenever their browser is open. This feature allows businesses to capture the interest of their customers, get on-spot feedback, and thus draw more organic customers.
Quality Content and Quality Images
Quality content and high-quality product images can never run out of trend. No matter how beautiful your website is, you cannot generate the desired outcome if you don’t provide quality content and product images. Therefore, it is very essential to produce user-centric content to grow your conversion rate. You can always take the help of professionals and make your catalog unique and attractive. Emphasize on providing detailed information regarding your products along with an appealing look. This will help maintain the interest of your online visitors and increase conversion rates.
Responsive Micro Interactions
Micro-interactions are a great way of enhancing your user experience. Giving your audience an interactive experience with a more personalized touch can make them feel connected to your website. With Magento development services, you can ensure an interactive experience for new visitors to your online stores. This simple but effective technique can play a major role in attracting more customers.
Mobile Friendliness in Magento
Our mobiles are generally our best companion and anything that is mobile-friendly is widely welcomed. Magento development services facilitate creating mobile-friendly websites. Its advanced caching techniques and versatile APIs help create an ideal user-centric shopping experience. This approach enables you to target users who prefer shopping on mobile. Hence, allowing your users to shop from anywhere, any time.
As we see, Magento development services effectively deliver almost everything a business expects from an e-commerce platform. Further, Magento continues to develop its standards to render a seamless user experience. Its open-source and agile features produce efficient trends that can boost the performance of your online store.
Oodles As A Magento Development Company
At Oodles, we provide personalized Magento development services to suit your business needs. Our development team is skilled at using the Magento features to build scalable, user-centric online stores to drive your business growth.