Amazon product reviews are equally important as Amazon product listing optimization services. Sellers have understood the importance of Amazon reviews and are trying to figure out ways to get good ones. According to research, almost 95% of customers look for reviews before buying any product. The Number of reviews (of course the positive ones) plays a very big role in Sales. Reviews can be a deciding factor for your new product, whether it will have high sales or not. By this, we can say, good reviews means a high conversion rate. Getting reviews is not an easy task, you need to have a good strategy in mind. What’s an Ideal Review Rate? If you are new to Amazon, you will be surprised to see how difficult it is to get good reviews. The rate of getting reviews (either good or bad) is actually quite low. So the good conversion rate is somewhere between 1% to 2%. Whereas Products having 5% or above product review rate could block the review block.
Pro Tips to Get Reviews on Amazon
Follow Amazon Guidelines
Just like any other platform, Amazon has its own guidelines that need to be followed. There is an FAQ page, you can consult for more information. One thing you need to make sure is, all the comments/reviews should be authentic as any fake review is not allowed.
2. Sell Good and Genuine Product
You should focus more on the quality of your product, rest everything will fall into its place. No matter how hard you market your product, if it's not genuine or of low quality then don't expect to have a good conversion rate and good reviews. In order to get great reviews try to improve the quality of your product and packaging, once the customer likes your product they will themselves write good reviews.
3. Ask Customers to give feedback
You can reach out to all your customers with a personal note in their packaging. These are known as product inserts. Place a beautifully designed card that could draw customer’s attention instantly. Ask them to give feedback if they liked a product. However, there are few things that not allowed in these inserts such as: You cannot ask for a 5-star review or good reviews. It is the customer's choice of what they have to write and how many ratings they have to give. As an amazon marketing person, you can just ask for feedback. Another thing that is not acceptable by Amazon is Bribe. You cannot send a gift card or cashback in return for a 5-star rating. Also Read: Amazon Ads in 2020: Amazon Advertising Management Service
4. Shoot an Emailer
Creating a mailer list can be a tough job for any Amazon marketing agency, but it's worth it. You can then send an email to everyone on your list to generate sales and ask them to rate their previously ordered product. Emailer is surely an effective way to get in touch with all your customers at a low price.
5. Use Facebook For Reviews
Using Facebook for reviews could be an indirect way of getting reviews but it is very effective. Amazon Seller can create a list of buyers and then create an ad for asking Amazon Reviews. The major disadvantage of this technique is that it is quite expensive. So choose this method wisely.
6. Request a Review
You can opt for the “Request a Review” button. This feature lets the Amazon Seller send the request for a review of the product. If the button is selected on the order page, Amazon will automatically send an email with an automated email requesting a product review.