Fundamental Ecommerce Marketing Strategies to Boost Your Sales

There are some timeless strategies that have shown to work for most ecommerce businesses earlier. But you can also test out different strategies or consult our Oodles ecommerce solutions company to find out what works best for your ecommerce business.


Most of the time, it requires an experiment to find out the right ecommerce marketing strategies. But there are certain strategies that are fundamental. 

These ecommerce marketing strategies have always worked, especially for many ecommerce web development companies earlier, and will continue to work in the future. Ecommerce service providers have also put so much emphasis on these ecommerce marketing strategies.

Now, let’s look at those fundamental custom ecommerce solutions and marketing strategies that can boost your ecommerce sales.

Fundamental Ecommerce Marketing Strategies to Boost Your Sales

Content Marketing

To promote your products or services, you will certainly require content to market on the internet.

So, let’s take a look at the definition of content marketing:
It is a way of communicating with your target audience in the form of blog posts, infographics, images, videos, etc. to attract them.

Content marketing is generally not used to promote, but to educate potential customers about your products. It is also used to raise awareness about your brand and develop their thought for it.

Content marketing is one of the biggest factors to rank up higher on google. It’s also because of the fact that Google algorithms mainly work on content. 

With content marketing, you can get hundreds of thousands of visitors, and generate thousands or more in sales.

Also, Read | 5 Effective Practices to Promote Your E-commerce Product Listings

Referral Marketing

Referral marketing, also known as ‘word-of-mouth’ marketing is also one of the greatest ecommerce marketing strategies to bring in customers. 

Although, it’s one of the greatest strategies, but most companies underrate its significance.

Referral marketing is a great strategy because customers share their product usage experiences and their pros and cons with their relatives and partners. Customers recommend the product to their partners if they find it useful, and don’t recommend if they didn’t the product useful.

For most of the ecommerce development companies, referral marketing is one of the biggest tools. They promote their brands through great products and a referral marketing strategy.

To get started with your referral marketing, set up a referral program. Hire a developer to get a custom design of the referral program for your store. It enables you to get full control over your referral program.

But the program may be tedious and resource-intensive, that’s why install referral program apps, which assists you to get started quickly as everything is almost done for you. 

Provide coupons and discounts wherever necessary and promote your referral program, otherwise, nobody will know about it.

Email Marketing

Most individuals and companies still underrate the power of email marketing. 

They have this notion that very few people read emails. 

But you know what? It’s entirely false.

Although there’s a popularity for social media and chat apps, we can’t deny the power of email. It is still on the top for formal communications. Almost ninety percent of consumers check out their email on a daily basis.

After surveying the top companies, it’s found that email marketing brings an ROI of around four thousand percent. It is three times that of social media.

Email marketing at its most basic is simply sending out promotional emails to people, who have subscribed to your emails. You can send a variety of emails to people which supports the growth of your customers and business.

Instagram Marketing

Instagram is also one of the most important social media platforms to make your presence for your users. 

Some of the users, use their Instagram feed to search for online shopping inspiration, and also to discover new brands. These users are looking for stores and brands like you for purchasing. 

It means that if you don’t have a solid Instagram presence, then you’re missing out on tons of sales. More importantly, if the products are related to lifestyle.

To get around the Instagram well, you need three steps: Create quality content, Get more followers, and engage with your audience. 

Facebook ads Marketing

Facebook is one of the most powerful advertising platforms that can be used by businesses or marketers. 

There’s no other ad platform with this level of targeting. 

With Facebook ads, you can target ads based on age, gender, location, language, education, life events, behaviors, interests, etc.

To get started, first decide which products you want to sell. Then, your target audience and ultimately crafting your ad. 

You can add some compelling copy to the ad and begin running it. Observe it for some weeks to measure the results. Double down the budget if it’s working, and stop if it isn’t.

Work on multiple ads, to experiment and get different variations to find out the best converting ones for your business.

Keep testing and refreshing to find the best ad. 


There are some timeless strategies that have shown to work for most ecommerce businesses earlier. But you can also test out different strategies or consult our Oodles ecommerce solutions company to find out what works best for your ecommerce business

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