New technologies and approaches to play FIFA Mobile
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The impending deals to acquire Glu Mobile and Codemasters (LSE:CDM) will assist EA in this wide expansion strategy across EA Sports. Glu Mobile will help expand EA Sports franchises on mobile, given the achievement Glu Sports has had with its Harness Sports Baseball franchise.
Wilson stated on the recent earnings call this is merely the beginning. EA is currently relaunching its college football franchise, which is presently under development. There is also an expansion in another game, which Wilson wouldn't name, launching next year. What is the monetary opportunity?EA estimates the global market for sports video games will be around $11 billion with $7 billion on games the console and PC, although the market for cellular is $4.3 billion.
What's more, spending sports is increasing faster than other match forms with cellular sports growing at a compound yearly rate of 24% over the previous four years. EA's goal to reach 500 million players and viewers shouldn't be sudden. The market for interactive entertainment has been rising as day one. New technologies and approaches to play games such as cloud-based subscription services and cellular platforms have only enlarged the audience during the previous decade and will continue to do so.
The provider is currently firing on all cylinders with The Sims and Apex Legends also showing continuous growth in bookings. The recent acquisitions and new games from the pipeline supply this industry leader with lots of catalysts over the next few years.
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